SEO specialist task is to make the websites well organized and useful as per the guidelines. Whatever the updates Google may release, it is all about for the better information to the users to make it more friendly and productive to the users who visit Website or read Blogs. It is more challenging very interesting if one understands them properly. A thorough analysis will bring out the best. White hat SEO.
Google Algorithms and their Impacts:
Every website wants to be on top of the SERP results but search engines want only the websites which give proper and useful relevant information on top. Google has come up with major algorithm updates in order to make sure the websites provide good, proper, useful and relevant information. If a user is not liking the content they bounce back within seconds and this metric tells the Google or its algorithm understands as the content may not be good or irrelevant related to whatever the search query user been typed.
There are different updates in google algorithms:
Panda update: Google released this update many times. First in Feb 2011 and they carried on from then continuously.
It is mainly for duplicate content or spam content.
Bad backlinks to another website.
A large number of ads.
Language too playing a role.
A large number of broken links.
Here quality is important.
How to do Recovery program following google algorithms:
Understanding the users and how they are interacting with the site and the articles we publish.
The best way is to dig deeper into view of Google analytics and sorting out all pages through page views.
Path: Go Google Analytics, Behaviour- Site content- all pages to understand the average time users spending on a particular page
Bounce rate and exit rate
These metrics help us to understand the quality of our content.
Note down all the worst performing pages and remove them from a website.
Create the new post with the more detailed topics.
But these may lead to another issue as Broken links according to google algorithms:
Through Google Webmaster Tools, we can identify broken links, crawl errors and much more data about our website
We can also use SEO Meta tool, to understand about titles, meta description, headers, image alt etch.
MONITOR BACKLINKS can be used to check crawl errors
As where they are coming from. If in the case, linked removed from our website and not to lose the link juice. We can ask them again who given link earlier.
In Order to check Duplicate content.
Backlinks can be removed by DISAVOW REPORT
Penguin update concentrates on off page. whereas the Panda for on page of the website.
Spam links or over usage of anchor text with links.
Fake backlinks like two way or three way bad backlinks
Backlinks from not your related category
links from websites already got penalized by Google
Spammy blog comments, forums(in it backlinks without purpose)
over optimizations of anchor texts
Duplicate content websites giving backlink to us.
Backlinks are used to check for website authority and it determines rankings:
We can check out an audit with the tools like SEOSPYGLASS check out the graph and understand the pattern in this section we have something like update penalty risk. if the penalty risk column is very 50 percent.
we can MONITOR BACKLINKS and connecting a domain to google analytics:
Check ANCHOR TEXTS wherever it is over optimized. It is okay to use website name.
Keyword stuffing and low-quality content.
This helps google best search queries. It is all about google giving search results which are much closer to the query even if the query is not same. it is done all with the LSI latent semantic indexing, synonyms.
one can come over with a larger usage of concepts rather than keywords. Use RANK TRACKER
It is about whether Onpage and Offpage properly optimized mainly for the location that plays an important role in local search results.
WEBSITE AUDITOR: We can check on page factors. This tool gives you a good idea
To improve Off PAGE it is important not to list in the relevant business directories. They act as backlinks and also helps Google rankings.
Use LINKASSISTANT TOOL:
Select proper directories and enter keywords. Then submit our website.
It mainly influences local searches.
It is about adding of proper images and facts on search engines.
Payday Loan Update:
An effort to phase out the rising cases of spam sites. Google is targeting niches in their Algorithm updates.
Exact match domain update
it is also called as Mobilegedon update,
as a majority of mobile users are increasing, Google started to check these factors. Mobile optimized sites rank well on top of the search. Look into WEBSITE AUDITOR
It is same as hummingbird update which provides proper results. Machine understanding and artificial intelligence. Quality matters.
Lack of query-specific relevance features, shallow content.
check WEBSITE AUDITOR tool TF-IDF tool,
About the competition in a target location.
It is more helpful for local business. It is a boost to the close the locations related to queries. Here one should target more keywords. one can use RANK TRACKER – preference – preferred search engines- add custom next to Google. Now specify a location or an address as well.
It is recent update targets on the websites who violates the GWM guidelines.
Some of the Best brands who got penalized for updates:
They allowed and invited bloggers to add links to its lyrics content. And in exchange, they tweeted posts of those bloggers. They got penalized on Christmas Eve 2013. Even it did not rank for its own name.
What steps they took:
Removed unnatural links and the penalty lifted after 10 days.
Mozilla too penalized. On a single page, user-generated content was considered too spammy to include. But they got a manual notice from Google team.
What steps they took when affected by Google algorithms:
They sought help from google webmaster forums. They removed that page.
British broadcasting corporation. Same like Mozilla because of the single page where unnatural links have been added that degraded their rankings.
4.Interflora and advertorial links:
Same like Mozilla. No longer ranked by its own name. Penalty lifted after 11 days. It had happened due to paid links in advertorials that did not rank for its own name.
One competitor found that they were offering discounts to schools in exchange for links back to the overstock website. Those links lead to particular products with very specific anchor text like “vacuum cleaners”, “gift baskets”. Penalty lifted after months.
It was buying links to rank better in google. Many pages degraded on the first page of google results.
Sold links to others and they lost Pagerank. Making the traffic to the site very less PR7 TO PR5.
Cloaking, it is a technique where the site shows one thing to search engine crawlers and something to visitors. The site was removed and it was a big news at that time.
The penalty for 3 days.
Once it hosted to pages for a third party company and they were after rankings.
Though it is not a big brand but one of the earliest penalties which led to a court case. It is a small search engine at the time it is a PR AD NETWORK. A way for people to buy and sell links for better rankings. Ranks dropped down from PR8 TO PR4. Its home page did not rank but inside pages did.
What steps they took when affected by Google algorithms:
Later, they abandoned link selling model and regained PageRank score up to PR7.