Blog Optimization is important for any website and inwardly brings traffic to the website. By following and adhering certain guidelines, one can improve rankings through search engines.
Optimization of a blog post with keywords is very useful for better ranking.
One can use HUBSPOT TOOLS FOR BLOG OPTIMIZATION:
It is best to use keywords in the blog post but placing too many Keywords may lead to wrong signals and it is called keyword stuffing. Keywords should be naturally inserted.
One to two keywords can be enough per post. Though one can use more than one keyword. But always try to focus much on that keyword which we are concentrating more. Best way to use long tail keywords as it brings proper customers rather than concentrating on short or general keywords where competition would be very high and a lot of high Domain authority websites competing us.
Keywords can be used in Title, Headers, Body, URL and Meta Description which help in blog optimization.
Title plays an important role in recognizing the content for both search engines and users
65 characters are the limit and rest cuts off.
Pixel width but not the character count. 500 to 600 pixels which are about 65 characters.
For longer post, try to insert keywords in the beginning so that search engines may recognize it easily.
But sometimes too much dependence and thinking of keywords won’t look as if a good blog post. It should be properly optimized and never let search engines to penalize the website.
Search engines first crawl URL of a page. Addin keywords in URL is the best thing to do
Meta description, we tell users what our post about and it is the fact which increases CTR and the more click through rate. Search engines understand it is a good article and making users engaging
Keeping keywords in the title is very important. Sometimes search engines automatically take content from blog post information related to query.
ONE CAN USE HUBSPOT PLATFORM TO AUTOMATICALLY CREATE:
Responsive design, no need for multiple URLs and SEO ranking own get divided between versions.
Search engines don’t understand images, they understand and look through Alt text. This is very helpful for blog optimization.
It gives information about the image. Give it a proper name rather than numbers associated automatically. We can check out where images are optimized or not, using HubSpot tool or SEO META.
OVER USAGE of topic tags are not good:
Over usage of the same content, many times is not good because search engines understand it as duplicate content.
Can be used up to 15-25 topic tags which are important and not similar to each other.
Structure of the URL helps in blog optimization. It makes users understand clearly what they are going to read about and search engines give importance to it.
Inbound links are important and same applies to external. It not only makes users adding information but makes them stay on the website for more time.
Yoast SEO Tool and All in one SEO PACK helps in blog optimization where they give us idea about
- Focus keyword
- Keyword density
- Length of the article
- Alt tags
- Meta Description
Pro version of it is very helpful in optimizing blog posts.
Keywords can be used in the introductory sentence and concluding paragraph.
Anchor texts are important: Text we redirect users to another page on the website.
Hubspot tool gives you an option called EXPLORE SOME INTERNAL LINKS YOU MIGHT USE me THIS POST.
Google Search console:
Using this, one can get an idea of what keywords making users click on the website. it takes time to optimize the blog post. It is a slow process but in the long run it helps website a lot with good traffic. The only way is to publish blog posts frequently.
Sometimes you have to publish almost similar blog posts that may lead to clustering in blog optimization. at that time We need to be very careful in choosing a name with a brand topic, proper targeting and creating content out of it with proper keywords.
Blog Optimization Techniques:
Increase rankings in Blog/RSS search engines and also form multiple social searches such as Yahoo, my web, Google personalized search and social bookmarking del.icio.us, Digg, Furl or Blogmarks.
For keywords, we can use:
Free digital point
We can have an idea about the competition and search volumes about it.
RSS FEED buttons can be of good tactic for subscriptions which makes readers follow us and in turn increase the traffic more.
Apart from FB, Twitter Google plus, HootSuite tool provides free programs for optimization of posts. Whenever we publish, it links to social media sites with few clicks or scheduling can be done.
We can submit our blog to RSS and Blog directories. Along regular directories such as DMOZ, JOINT, GOGUIDEs, MSN BUSINESS Central
Using pingomatic or pinout.
Comments using Trackback tool.
Blog software can be linked to trackback as pingback. It is a Comment on other blog posts
For subscription to newsletter one can use:
FeedBlitz, squeet, zookoda these are useful for regular weekly newsletter, RMAIL, AND Bloglet
CLICK TO TWEET is a free tool which makes our content can share with users through twitter channels without any custom code.
Log on to clicktotweet.com
Next, type copy of link and add the hyperlink as the generate link button. Shorten the URL.
CONNECTING TO FACEBOOK TO SHARE ANY IMAGE IT increases Brand awareness